Photographer Emma Trim noted, "This shoot was essential to Plastic as a brand because it really displays the laid back lifestyle of California...advertising for a company with such a broad target audience is always a tedious endeavor. For most shoots you can plan it's entirety beforehand because you know what audience you are targeting, therefore tailoring the advertisement. But with Plastic the plan was nonexistent, the direction of the shoot was simply living life and capturing the essential moments."
Pseudo models Kevin Patrick O'neill, Nick
Rawitsch, and Cameron Picardi enjoyed a
day just hanging out in Eagle Rock, Ca while
sporting the latest Plastic L.A. gear.